Emil Pettersen, entrepreneur and founder of EGO&CO, Reparell and Reparell Innovation.

Turning waste into industrial value.

I’m Emil Pettersen, founder of Reparell and Reparell Innovation.
Through EGO&CO I connect industry, creativity and circular economy — building systems where sustainability makes industrial sense.

Emil Pettersen – entrepreneur and founder of Reparell and Reparell Innovation, connecting local action with industrial transformation.

About Emil Pettersen

Born and raised in Kristiansand, Norway, Emil Pettersen grew up between theatre, radio and politics – an environment that shaped his curiosity for people, communication and change.

He holds a Master’s degree in Marketing Management from Norwegian Business School (NMH-BI Oslo) with a focus on Corporate Social Responsibility.
After fifteen years in the Scandinavian tech and manufacturing industries, Emil founded Reparell AB and later Reparell Innovation AB – companies proving that circularity works when built on industrial and economic logic.
Through EGO&CO, Emil connects his roles as entrepreneur, speaker and advisor, linking industrial projects, creative practice and social engagement – from #EndOfWaste to #Plogging and #WorldLitterRun.
Creative Industrial Practice. Turning waste into value – from boardroom to shoreline.

Companies & Collaborations

Through EGO&CO, Emil connects a diverse ecosystem of companies and initiatives – all driven by the same idea: to turn waste, ideas and creativity into measurable industrial value.

Each branch plays a role in building a new kind of circular economy, where sustainability is not a label, but a result.

Logo of Reparell AB, a textile company turning recycled materials into premium garments under the concept #WearOceanWaste and #WearAutoWaste.

Reparell AB

A production-driven textile company turning recycled materials into premium garments.
We transform ocean waste, automotive waste, and wood-based fibres into made-to-order collections for companies and professional teams.

Yarn to garment < 70 km, no overproduction, measurable results with LCA by ClimateHero.

www.reparell.se

Logo of Reparell Innovation AB, the R&D branch behind the #EndOfWaste project developing scalable circular raw-material solutions for the textile industry.

Reparell Innovation AB

The R&D branch driving the #EndOfWaste project – developing scalable processes to turn degraded plastics into new industrial raw materials.

Partnering with BASF, RISE, and Everwave, Reparell Innovation builds local, economically scalable material production close to waste streams.

Industrial logic. Circular value.

www.reparellinnovation.com

Logo of Stall Sörängsgården, a local initiative combining horses, nature and community operated by H A Consult AB near Alleby Ridklubb in Gothenburg.

Stall Sörängsgården

A local initiative combining nature, horses and community.
Operated under H A Consult AB, Sörängsgården provides riding lessons, training and events for all ages, promoting sustainable rural entrepreneurship next to Alleby Ridrklubb in Gothenburg.

Where circular thinking meets everyday life

www.stallsörängsgården.se


Emil Pettersen standing in a crowd at an outdoor concert wearing a rainbow-colored shirt with the text “SAME LOVE.” The photo symbolizes inclusion, equality, and Emil’s engagement in community and cultural initiatives connected to sustainability and shared values.

Initiatives & Community

Transformation doesn’t happen in boardrooms alone.
Emil believes that progress starts locally – through real people, visible action and shared values.

Through initiatives like #WorldLitterRun and #Plogging, he connects physical engagement with the same industrial logic that drives his companies – measurable impact, not symbolic gestures.

Emil also supports cultural and educational projects such as Global Sustainable Fashion Week, bridging creativity, science and policy to accelerate circular transformation.

His community work started long before the textile projects – from organising the Kungälv Ghost Walk in 2011, a Halloween event for children and adults that became a local folk festival (Göteborgs-Posten), to volunteering with Vuxna på stan, promoting safety, inclusion and dialogue in local communities.

Emil has also been active in youth sports, coaching football and bandy at regional and national levels. As a football coach, he led his school team to victory in Vårcupen, Kungälv, fostering teamwork, discipline and confidence in young players.

Everyday choices matter too – Emil primarily travels by bus and train, whether heading to meetings in Gothenburg, Oslo or Berlin, reflecting the same practical sustainability that guides his professional work.

On holidays, he volunteers with The Church City Mission, helping serve Christmas meals – a small reminder that community and care are part of the same circular logic.

It’s not about perfection – it’s about participation.


Media & Appearances

Emil Pettersen’s work has been featured across international media, industry conferences, and sustainability platforms.
From cover stories and interviews to keynote appearances, he brings a pragmatic voice to circular innovation and industrial transformation — where measurable results matter more than moral storytelling.

Cover of Green Glamour World magazine featuring Emil Pettersen and Reparell in the article “From Plogging to Polymer,” highlighting circular fashion and sustainable travel.

Print & Online Media

Featured press

Emil’s work and projects have been covered by leading Scandinavian and international media, including:
Göteborgs-Posten, Dagens Industri, Finansavisen, Impact Loop, Green Glamour World, and Hotellmagasinet.

Each story highlights the same message — turning waste into value through scalable, industrial logic within social responsibillity.

See full media list →

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Feature image from Environment + Energy Leader showing Emil Pettersen in the article “The $95 Billion Clean Tech Revolution: Transforming Waste into Industrial Value.”

Interviews & Op-eds

Thought Leadership

Emil contributes regularly to articles and opinion pieces exploring the future of circular industry.
Publications include Environment + Energy Leader, Fædrelandsvennen, MinMote (VG), and Plastic. Climate. Future.

His tone is sharp but constructive — questioning greenwashing and focusing on what can be measured, improved, and scaled.

Read selected articles →

Screenshot from the We Don’t Have Time Climate Hub panel at Climate Week NYC, where Emil Pettersen discusses industrial circularity with ClimateHero’s Robert Sabelström.

Talks & Panels

International Speaking

Emil has shared the stage with innovators, policymakers and scientists at events like GREENTECH FESTIVAL Berlin, Global Sustainable Fashion Week Budapest, We Don’t Have Time Climate Hub NYC, and Visibility Lab Berlin.

His talks connect creative practice with industrial transformation — from small-scale pilots to scalable circular systems.

Watch talks →



Let’s Connect

EGO&CO represents the intersection of creativity, industry and circular logic.

Whether you’re building the next sustainable business model, seeking advisory support, or looking for an experienced speaker — Emil is always open for dialogue and collaboration.
📩 Contact Emil Pettersen →
🌐 www.solo.to/emilpettersen
💼 LinkedIn →
Portrait of Emil Pettersen, founder and speaker, representing EGO&CO’s creative industrial practice and open collaboration approach.